UpNorth Distribution Brand Refresh
One of California's strongest nationwide cannabis distribution provider undergoes brand awareness initiatives that include logo refresh, new merch, and community giveback campaigns.
At UpNorth Distribution, an emerging in-house marketing department was being formed as they were growing across the west coast. Their new direction included brand ambassadors, increased community engagement, and updated merchandise for sales teams and for retail activation efforts in the Los Angeles and Palm Springs territories.
UpNorth #giveback Campaigns
Marketing campaigns coined as #giveback were initiated to engage community and consumers alike. The “Pound for Pound” program was a donation match for area food banks where cannabis consumers could donate non-perishable items or cash knowing that UpNorth would match and distribute across the state. This successful program raised over 1000lbs of food and over $2700 in cash for food banks in Humboldt and Los Angeles Counties.
Responsibility for poster and sticker designs, packaging and branding concepts, facilitation and coordination of campaigns, along with collection and delivery of LA food bank donations, and internal/external communications of both campaigns launching was by Brienna McWade.
The Arbor Day #giveback was coordinated with The Josteen Company in Eureka, CA where consumers could redeem a voucher found in their purchase for a California redwood tree to plant at home. The goal was to give out 2200 trees in 2022 beginning 4/20/22.
A Fresh New Merchandise Look
To fulfill the merchandise and swag needs of the growing company, new designs were created and produced on high-end stock apparel to elevate the UpNorth Distribution brand and company.
Updated co-ed styles along with name brand NorthFace and Carhartt apparel echoed a modern approach to the outdoor roots of the company’s Humboldt County origin.
Style Board for Brand Aesthetic
New brand apparel and design taken from brand inquiry and formulated moodboard.
