how art guides my creative path (feature article)

For years I’ve used art as a core tool in my branding work, helping clients bring their vision to life through thoughtful design and storytelling.

Every project I take on—whether it’s building a brand identity or crafting a marketing campaign—starts with creativity. Art has always been the way I communicate ideas, solve problems, and create visuals that resonate with an audience.

But recently, my creative journey has taken me down a new and exciting path—illustration.

While I’ve always used art to enhance my clients' brands, I’ve found myself diving deeper into the world of illustration as a personal and professional pursuit. This transition has been both thrilling and challenging, allowing me to not only use art for strategy but also as an expression of my own voice.

In a recent interview with Bold Journey, I had the chance to talk about this evolution—from collaborating with brands to now embracing illustration work as part of my creative career. It’s been a journey of growth, self-discovery, and new opportunities, and I can’t wait to share what’s next!

You can find more about my art and illustration or keep up with the latest on my socials @the_brie_side.