business networking for the introvert
PROTECT YOUR ENERGY + BUILD CONNECTIONS ON YOUR TERMS
I’ve always been a social person but doing it with the intention of making professional connections in business is a different animal. In 2015, I needed to really lean in to professional networking since I was returning to a fulltime career world and consulting in the very newly formed regulated cannabis industry. Tradeshows, retail openings, brand activations, festivals, and professional conferences became my life for years.
I met people from all over the globe during a very exciting time about a very evolving space: investors and shareholders, cultivators, trailblazers and visionaries, including business people in agriculture, tech, big business (and everywhere else you can imagine) made for some incredible conversations, collaboration, and learning opportunities. That is exactly how I found so much value in networking.
I don’t network nearly as hard as I used to anymore but in my 10 years of regular networking, I still make time for it – it’s simply too valuable not to.
As I pivoted onto my path in working with business founders and entrepreneurs, I’ve taken my years of networking experience into a different direction – one that aligns with my brand design and marketing strategist goals.
For introverts like me, and even with all this time networking, networking can sometimes still feel daunting. The thought of attending large, bustling events full of traffic logistics, parking uncertainty, small talk and handshakes can exhaust me before I’ve even left the house.
With some tweaks, I’ve learned that networking doesn't have to drain energy or force me out of my comfort zone. Introverts often excel at building deep, meaningful connections, which is the true essence of networking. Having a plan around a network event became my sanity saver.
Here’s my blueprint for large event networking – I’m talking major tradeshows, conferences, or workshops. Though many of these ideas work for smaller events, the plan and strategy will probably require less anticipatiowhat works for you.
preparedness is key — network with a plan
I first ask myself: Why am I going? How much time is required? What will I take away?
If I can’t determine my clear benefit to attending a networking event, I skip it. That will mean different things to different people, but for me I will need to take away a new idea and thought, or have a conversation with a key connection.
Knowing why I was attending and who I would try to meet kept my ideas and ice breakers at front of mind:
Am I here to learn a new platform or service?
How can I gain inspiration?
Is there something innovative happening?
What are the potential opportunities for collaboration?
If it doesn’t make sense to network, it doesn’t make sense. Remember, you shouldn’t be saying yes to everything.
be on the lookout for agitators
Beyond knowing my intentions for networking each time, I also depend on having food options at hand and a game plan for where I am going to park and for how long I’ll be attending. Being hangry means I’m not at my best self. And it’s never worth it to get frazzled over traffic and parking. These agitators are easily avoidable, so I prep.
I always factor in time to get a coffee and a spinach feta wrap on my way so I know am fueled.
Review maps for street meters and know the closest parking lot for getting around your event as efficiently as possible.
To help bookend how late a night will go, Yelp the area to find a post event restaurant or gas station.
network on *your* terms
KNOW YOUR LIMITS: It’s important to know your limits, set boundaries around your energy, and respect them. If large events leave you feeling drained, allow yourself permission to say no. Choose smaller, more intimate gatherings where you can connect with just a few people at a time. Plan breaks or moments of solitude before, after, and during a networking event to get a recharge.
MANAGE YOUR SCHEDULE: Instead of overcommitting to multiple events in a short period, space out your networking activities in a way that feels sustainable. Consider a monthly or quarterly limit on your networking. Choose quality over quantity. By creating a networking schedule that works for you, you’ll avoid burnout and stay consistent.
GO DIGITAL: Online networking can be a game-changer. Platforms like LinkedIn or industry-specific forums allow you to connect with professionals without the pressure of in-person meetings. Join groups related to your field, engage in thoughtful discussions, and share content that aligns with your expertise. Virtual networking offers the space to be selective, thoughtful, and in control of how and when you engage with others.
OPT FOR 1:1: Remember setting up a time to meet face-to-face? Yes, that. One-on-one meetings are often where introverts shine. Instead of attending large mixers, invite someone for coffee or schedule a virtual chat to talk about shared interests – this allows for deeper, more meaningful conversations and gives you the chance to build stronger, more lasting connections without the pressure of engaging with a crowd.
MARKET YOURSELF: When networking feels too draining, consider positioning yourself as a thought leader through your digital content. Write blog posts, create social media content, or contribute to online forums allowing you to showcase your expertise and attract like-minded professionals to your network. It’s an excellent way to reach people without attending events—and often, the right connections will come to you as they resonate with your message.
TRY THE SMALL BUT MIGHTY: Opt for smaller, more purposeful network gatherings. Workshops, panels, or invite-only events tend to have fewer people and offer more opportunities for engaging conversations. Because these events are often more focused on learning and discussion rather than just mingling, they create an atmosphere where introverts can thrive.
SCHEDULE YOUR RECHARGE: Know how to recharge when you’re networking. Taking a short walk near your event or spending time alone in the car before heading into an event can be ways for introverts to relax and balance when feeling overwhelmed.
BE CONVERSATION READY: Going into a networking event with a few talking points or questions in mind can ease the stress of coming up with small talk on the spot. Focus on topics that you’re interested in, which will make conversations feel more meaningful and give way to a natural flow.
Networking as an introvert doesn’t have to be overwhelming. By setting boundaries, creating a manageable schedule, and leveraging your self-awareness, you can connect with others in ways that align with your personality and protect your energy.
As a final word, here are a couple of my favorite networking groups — and ways to find them — in the Los Angeles area:
Composed Leaders Networking Nights
